What's useful
- Design files: Figma, Sketch or Adobe files, including explorations and rejected routes.
- Design systems: components, tokens and documentation.
- Website and app code, with its history.
- Briefs, feedback and iterations showing how designs changed.
What qualifies
The listing is for design and web agencies of roughly 10 to 200 employees.
What to check first
- Who owns client work. Many agency contracts assign intellectual property in deliverables to the client once paid. If so, you'll need the client's permission to license that work. Check your standard terms and any bespoke contracts.
- Your own assets. Internal design systems, component libraries, templates and unpitched concepts are usually yours.
- Third-party assets. Fonts, stock photography, icons and plugins come with licences that usually forbid redistribution. They'll need excluding.
- Client confidentiality. Unlaunched products and brand work may be covered by NDAs.
What it's worth
Mercor lists potential company earnings of $20kâ$890k for design and web agencies, depending on what's in scope. That is Mercor's own figure, not a promise or guarantee from us.
Are unused concepts and pitches useful?
Yes, and they're often yours outright, since no client paid for them.
Do we have to include client names?
Not necessarily. Raise it during scoping if you want client work anonymised.